What you get

You deserve to know exactly what you're getting.

At Brandtail, we believe marketing should be transparent. No hidden deliverables. No vague promises. Just clear, measurable marketing activity.

When you work with us, you don't just get access to advertising platforms — you get a team actively managing, optimising and improving your digital marketing. Our scope of work clearly outlines what we deliver across every performance channel.

01 Marketing Strategy +

Everything starts with a clear strategy. We continually assess your marketing activity, your audience, your competitors and your opportunities to determine where your marketing budget can work hardest.

  • Monthly marketing planning
  • Campaign strategy
  • Audience targeting
  • Competitor monitoring
  • Marketing budget recommendations
  • Channel recommendations
  • Ongoing strategic direction
02 Google Ads Management +

We manage your Google Ads campaigns with a focus on reaching people actively searching for your products or services and converting that demand into enquiries, calls, bookings or sales.

  • Campaign management
  • Keyword research
  • Negative keyword management
  • Ad creation and testing
  • Bid and budget optimisation
  • Conversion tracking
  • Search term analysis
  • Ongoing campaign optimisation
  • Performance monitoring
  • Monthly reporting
03 Meta & Social Advertising +

We use social media channels to put your business in front of relevant audiences, generate demand and bring potential customers back to your business.

  • Meta campaign management
  • Audience development
  • Retargeting campaigns
  • Creative testing
  • Lead generation campaigns
  • Campaign optimisation
  • Audience refinement
  • Performance monitoring
04 SEO & AEO +

SEO is about making your business easier to find when people are searching — including through traditional search engines and the growing world of AI-powered search.

  • Keyword research
  • On-page optimisation
  • Technical SEO monitoring
  • Content recommendations
  • Google Search Console monitoring
  • Search performance analysis
  • AI search / AEO optimisation
  • Ongoing SEO recommendations
  • Monthly reporting
05 Content +

Great marketing needs great content. We develop content designed to communicate your value, support your campaigns and give your audience a reason to engage.

  • Social media posts
  • Advertising copy
  • Website content
  • Blogs and articles
  • Promotional campaigns
  • Campaign messaging
  • Creative concepts
  • Content recommendations
06 Creative +

Your advertising needs to stand out. We develop and adapt creative assets to support campaigns across digital channels.

  • Ad graphics
  • Social media graphics
  • Campaign artwork
  • Video concepts
  • Landing-page creative
  • Creative variations
  • Campaign asset adaptations
  • Ongoing creative testing
07 Website Management +

Your website is an important part of your marketing ecosystem. We help keep it current, aligned with campaigns and focused on turning visitors into enquiries and customers.

  • Website updates
  • Landing pages
  • Content changes
  • Conversion optimisation
  • Technical monitoring
  • Analytics
  • Campaign landing-page updates
  • Website recommendations
08 Reporting & Analytics +

You should always know what your marketing is doing. Our reporting provides visibility into performance, leads, advertising spend and opportunities for improvement — so decisions can be based on data rather than guesswork.

  • Monthly performance reports
  • Google Ads analysis
  • Meta Ads analysis
  • GA4 analysis
  • Lead tracking
  • Cost-per-lead analysis
  • Performance insights
  • Recommendations for the following month
09 Account Management +

You don't have to coordinate multiple suppliers or chase different people to find out what's happening. Brandtail acts as your marketing partner, coordinating activity and keeping the overall program moving.

  • Client meetings
  • Email and day-to-day communication
  • Campaign coordination
  • Marketing activity coordination
  • Third-party supplier management
  • Project coordination
  • Ongoing strategic communication
10 Ongoing Optimisation +

Marketing isn't a set-and-forget exercise. We continually review performance and make adjustments based on what the data is telling us — campaigns, audiences, creative, keywords, budgets, content and conversion opportunities can all be refined as we learn more about what works.

  • Campaign adjustments
  • Budget allocation changes
  • Audience refinement
  • Keyword optimisation
  • Negative keyword expansion
  • Ad and creative testing
  • Landing-page improvements
  • SEO adjustments
  • Conversion optimisation
  • Identifying new opportunities

One Team. One Strategy. All Your Digital Marketing.

The advantage of working with Brandtail is that these activities don't operate in isolation. Google Ads informs SEO. SEO and AI search optimisation inform content. Content feeds social. Creative supports advertising. Website performance impacts conversion. Reporting informs strategy.

Everything works together as part of one marketing program.

  • You know what we're doing.
  • You know what we're measuring.
  • You know what we're looking to improve.

And every month, we use the results to determine what happens next.

Ready to see what this looks like for your business?

Book a free strategy call and we'll walk you through exactly how we'd approach your marketing.

Book a Strategy Call →